Tennessee Action 24/7, LLC (“Company”, “us”, “we”, or “our”) operates the https://action247.com website and sportsbooks services (hereinafter referred to as “Services”). This page informs you of our policies regarding the processing, collection, use, storage, security, and disclosure of data when you use our Services and the choices you have associated with that data. This policy applies to information we collect:

• On our Website(s)
• In email, texts, and other electronic messages between you and us;
• Information collected offline or through any other means, including on any other website operated by use or any of our affiliates; or at events on one of our properties or a third-party location, or through online or paper forms you may sign.

By using the Services and accepting these terms, you agree to the terms of this Privacy Policy and the collection and use of information in accordance with this Policy. If you do not agree to be bound by this Privacy Policy or any subsequent modifications, you should not access or use our Service or disclose any personal information through our Service. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms of Use.

This Privacy Policy contains the following information, which you can access by scrolling down.

1. How to Contact Us
2. Information You Provide to Us
3. Information We Collect About You
4. How We May Use Information About You
5. Who We May Share Your Information With
6. How We Safeguard Your Information
7. How Long We Store Your information
8. Your Rights and Options Regarding Your Information
9. Transfer of Data. Special Notice to Non-US Users
10. Links to Other Sites
11. Sensitive Information
12. Our Policy on Minor’s Information
13. Additional Information for Residents of California and Other Jurisdictions
14. Governing Law and Jurisdiction
15. Changes to this Privacy Policy

You can update your preferences and information in the following ways by: updating your contact information in your account through our Services or contacting us at the e-mail address below.

Additionally, if you have any questions or concerns about our use of your Personal data (defined below), please do not hesitate to contact us through any of the methods listed below. Email: privacy@action247.com. You may also contact us at:

Tennessee Action 24/7, LLC
209 10th Avenue S STE 560
Nashville , TN 37204
Attn: Privacy Manager
Or via our toll-free number: (833) 222-8466
To register a complaint or concern, please write or email your complaint or concerns to the mailing address or email address provided above, specifying the nature and details of your complaint, sufficient that it will allow us to adequately investigate, and if appropriate, take the necessary steps to address the complaint. You should also provide us with information to contact you, if necessary, to respond to your complaint.

We collect several different types of information that you provide to us for various purposes to provide and improve our Service to you, including information:

• By which you may be personally identified, such as name, zip code, e-mail address, telephone number, birthdate, or any other identifier by which you may be contacted online or offline (“Personal Data”);
• That is about you but individually does not identify you; and/or
• About your internet connection, the equipment you use to access our Website and usage details of our Website or Services.

Personal Data

Specifically, while using our Services, we may ask you to provide us with certain personally identifiable information (“Personal Data”). Personal Data is data about a natural person who is either identified or who can be identified from data and other information either in our possession or likely to come into our possession.

Information collected through use of our Service
Account Registration Information
This is the Personal Data that is provided by you or collected by us to enable you to login and access your account and our Service. This includes your name, date of birth, email address, phone number, and state of residence.
Some of the Personal Data we will ask you to provide is required in order to create your account. You may also have the option to provide us with some additional Personal Data in order to make your account more personalized.

Super Light Registration
When you register for the “super light registration”, we require you to provide your email address.

Light Registration
When you register for the “light registration”, we require you to provide your name, email address, phone number, date of birth, and zip code.

Sportsbook Registration
When you register for our sportsbook, we require you provide your username, email address, password, name, date of birth, address, phone number, and social security number.

User Interaction
As a user with a registered account, you may provide the following information to us when you interact with our Website or use our Services:

• Information about your interactions with our Service, which includes the date and time of any information you enter into our Services and your interactions with other users of our Service.
• User content you post to our Service including messages you send and/or receive through our Services and your interactions with our customer service team.
• Demographic information, such as your date of birth, gender, state/region, user preferences, and profile picture.

Sweepstake, Contests, Giveaways
If you participate in a sweepstakes, contest or giveaway on or through our Service, we may ask you for certain information to allow you to sign up and participate in these types of promotions. The exact personal data collected will vary depending on the promotion. For example, we may ask you for your email address and/or telephone number to notify you whether you may have won. We may also ask for first and last name, and sometimes post office addressee, to verify your identity. In some situations, we may need additional information as part of the entry process, or in connection with the award of prizes over a certain dollar threshold. These sweepstakes and contests are voluntary. We recommend that you read the rules for each sweepstakes and context that you enter as they contain important information about eligibility.

Payment Information
We may collect such Personal Data if you participate in any part of the Service where we make available opportunities to place bets on certain sports games or if you make other purchases through the Service. The exact personal data collected will vary depending on the payment method but will include information such as: Name, Date of birth, Debit card type, expiration data, and certain digits of your card number, Postal code, Mobile phone number, and Details of your transaction history.

Telephone Information
By providing us your email and/or telephone number(s) you agree, authorize, and provide us express permission and consent to contact you at any phone number (including landline, wireline, mobile, cellular/wireless, internet, or otherwise) or email address(es) you provide us at any time for any lawful purpose, including without waiver for advertisements or telemarketing messages. The ways in which we may contact you include live operator, automatic telephone dialing systems (auto-dialer), prerecorded and artificial voice message, text/SMS message, or email. Phone numbers and email addresses you provide include those you give to us, those from which you, or someone acting on your behalf, contact us, or those we obtain through other means for which we have a reasonable belief are associated with you. You agree to pay any fee(s) or charge(s) that you may incur for incoming communications from us or outgoing communications to us, to or from any such number or email address, without reimbursement from us. Your agreement, authorization, and provision of express consent via this paragraph is not a condition of using the Services, and you can edit your notification preferences for your account at any time. Please note that absent modifying your notification preferences, contact to phone number(s) and email address(es) may continue.

We collect Personal Data from you and any devices (including mobile devices) you use when you: user our Services, register for an account with us, provide us information on a web form, update or add information to your account, when you otherwise correspond with us, or engage or connect with us through one of our social media pages. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your Personal Data.

In addition, we also collect Personal Data about you from third parties in connection with our Service, including from the following sources: e-commerce service providers, data analytics service providers, email, chat and other communications service providers, advertising providers, social media platforms, and promotional partners.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website. Where we engage in pay-per-click (“PPC”) or search engine optimization (“SEO”) advertising, we may also collect information regarding the referring website that directed you to our Website.

• We might collect your account activity, such as pages visited, bets and transactions placed, etc.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.
• Device information about your mobile device and internet connection, including the device’s unique device identifier, IP address, operating system, browser type, mobile network information, and the device’s telephone number.
• Technical data which may include URL information, cookie data, web beacons and other tracking technology information, your IP address, the types of devices you are using to access or connect to our Services, unique device IDs, device attributes, network connection type (e.g., Wi-Fi, 3G, LTE, Bluetooth) and provider, network and device performance, browser type, language and operating system.
• The App may collect real-time information about the location of your device, and may also access metadata and other information associated with other files stored on your device. This information would only be collected upon customer request to fulfill the purpose of the request.
• If you do not want us to collect this information, do not download the App or delete it from your device. Note, however, that opting out of the App's collection of location information will disable any applicable location-based features.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). For information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking, please see the following links:
[Firefox](https://support.mozilla.org/en-US/kb/tips-to-protect-your-online-privacy#w_do-not-track-tell-websites-you-do-not-want-to-be-tracked)
[Chrome](https://support.google.com/chrome/answer/2790761?hl=en&co=GENIE.Platform%3DDesktop)
[Internet Explorer](https://support.microsoft.com/en-us/windows/use-do-not-track-in-internet-explorer-11-ad61fa73-d533-ce96-3f64-2aa3a332e792)

The information we collect does, may, or may in the future, include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies) A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

Flash Cookies Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Your Rights and Choices Regarding Your Information.

Web Beacons Pages of our Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. We encourage you to review the terms and conditions and privacy policies of these third parties.

Company uses the collected data for various purposes:

To fulfill or meet the reason you provided the information, and to provide maintain and improve our Services to you. For example, if you share your name and contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment. We may also save your information to facilitate new product orders or process returns.

• To provide, support, personalize, and developer our Websites, products, and services
• To create, maintain, customize, and secure your account with us
• To optimize the display of the Service on your device
• To Notify you about changes to our Services
• To verify your legal and other eligibility to use our Services
• To allow you to participate in interactive features of our Services when you choose to do so
• To provide customer support
• To gather analysis or valuable information so that we can improve our Service
• To monitor the usage of our Service
• To detect, prevent and address technical issues
• To provide you with news, special offers and general information about services and events which we offer that are similar to those that you have already purchased or enquired about
• To contact you with newsletters, marketing or promotional materials and other information that may be of interest to you
• To process a request you have made
• To administer any sweepstakes, contest, giveaways, or promotions that we offer and you choose to participate in
• To estimate our audience size and usage patterns;
• To store information about your preferences, allowing us to customize our App or Services according to your individual interests;
• Speed up your searches
• Recognize you when you use the App

Our legal basis for collecting and using the Personal Data described in this Privacy Policy depends on the Personal Data we collected and the specific context in which we collect it. We may process your Personal Data because:

• We need to perform a contract with you
• You have given us permission to do so
• The processing is in our legitimate interests and it is no overridden by your rights
• For payment processing purposes
• To comply with any court order, law or legal process, including to respond to any government or regulatory request
• To enforce or apply the terms of this Privacy Policy

We share non-Personal Data with third parties at our discretion. In connection with our Service, we may share your Personal Data with certain third-party service providers who we engage to help use run our business and provide the Services, and who are under contractual restrictions regarding security, confidentiality, and restrictions on use, including under the following circumstances.

• Software and services providers we use to manage and process your information, for example, providers of payment processing software.
• To any of our subsidiaries or affiliates providing you Services, as applicable.
• Web analytics providers who monitor and analyze the use of the Service. For example, we use Google Analytics, a service provided by Google, Inc., to gather information about how you and other user engage with our Service. For more information about Google Analytics, please visit: www.google.com/policies/privacy/partners.
• Marketing service providers we use to communicate with you.
• Hosting providers that provide database storage for our business.
• Internal Revenue Services and Other Taxing Authorities (e.g., If your earnings from a sweepstakes or context exceed a certain threshold and we are required to disclose such earnings under applicable law).

Additionally, we will share your Personal Data with third parties where required by law, where it is necessary in connection with our Service or where we have another legitimate interest in doing so. We may disclose your Personal Data if we believe disclosure is necessary or appropriate to protect the rights, property, or safe of us, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Most, if not all, of the third parties with whom we may share your Personal Data are located and store your information in the United States, although some may store your information outside of the United States.

We may share your Personal Data to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceedings, in which personal information held by us about our website users and/or customers is among the assets transferred.

We have put in place appropriate security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. In addition, we limit access to your Personal Data to these employees, agents, contractors and other third parties who have a business need to know. Third Parties we engage in our business who may have access to your Personal Data will only process your Personal Data on our instructions and they are required to only use your data as necessary to perform their contract with us.

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. Any transmission of Personal Data is at your own risk.

We will retain your Personal Data only for as long as is necessary for the legitimate business purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal, accounting, or reporting obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies. Additionally, we may continue to store your Personal Data contained in our standard back-ups.

We will also retain Usage Information for internal analysis purposes. Usage Information is generally retained for a shorter period of time, except when Usage information is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain Usage Information for longer periods.

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information. As noted above in “The Information We Collect About You”, you can choose whether to accept cookies by changing the settings on your browser or device or by customizing your cookie preferences using the cookie banner on our website. However, if you choose to disable cookies, your experience with our Service may be impaired and some features may not work as they were intended.

Additionally, Do Not Track is a preference you can set in your web browser to information websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the preferences or settings page of your web browser. However, these features are not yet uniform, so we do not currently respond to such features or signals. Therefore, if you select or turn on a “do not track” feature in your web browser, we and our third –party providers may contain collecting information about your online activities as described in this Privacy Policy.

You can choose to limit the data that third party services (e.g. ,social media platforms) share with us using the options provided to you by the applicable third party services (for example, the options provided by a third party social media platform when you connect your social media account within the Services). You can also disconnect your use of the Service from the third-party services at any time using the options provided to you by the applicable third-party services. Please note, however, that if you disconnect from the third-party service, that will not delete the data we may have previously collected while you were connected.

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Data.

We do not direct or intend the Services to be accessed outside the U.S. If you are located in a country outside the U.S. and submit Personal Data to us, you consent to the general use and disclosure of such information as provided in this Privacy Policy and to the transfer and/or storage of that information to the U.S. and other countries outside your home country.

Our Services may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services. Any information you provide to a third party site will not be coved by this Privacy Policy.

Subject to the following paragraph, we ask that you not send us, and you not disclose, any sensitive personal data as this terms is defined under applicable data protection and privacy laws (for example, social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Service otherwise to us.

If you send or disclose any sensitive personal data to us, you consent to our processing and use of such sensitive personal data in accordance with this Privacy Policy. If you do not consent to our processing and use of such sensitive personal data, you must not submit such control to our Service.

PLEASE BE ADVISED that neither our Website nor our Services is directed to anyone under the age of 21 (a “Minor”). By using the Services, you represent that you are least 21 years old. If you do not meet this age requirement, then you must not access or use our Service.

We do not knowingly collect personally identifiable information from Minors, and we do not target the Service to Minors. If you are a parent or guardian and you are aware that you child under the age of 21 has provided us with Personal Data, please contact us through one of the methods listed under “How to Contact Us” above. If we become aware that we have collected Personal Data from Minors, we take reasonable steps to remove that information from our services.

If you are a California resident, you may have certain additional privacy rights. Visit our CCPA Privacy Notice for more information, including how to submit a request, and how authorized agents may make certain requests on behalf of California residents.

California “Shine the Light” law
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website(s) that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We currently do not disclose personal information to third parties for their own direct marketing purposes. Should you have any questions, please email privacy@action247.com.

Nevada
Under Nevada law, Nevada residents may opt out of certain “sales” of their data by website operators. Currently, we do not sell any data as defined by Nevada law to trigger any opt out rights. Should that change, we shall revise the policy to inform you of a method to opt out of such sales. Meanwhile, please direct any questions to: privacy@action247.com.

GDPR and European Union Residents
Tennessee Action 24/7, LLC has no established presence or locations in the European Union. Further, Tennessee Action 24/7, LLC neither: (a) offers goods and services to European citizens located in the European Union, nor (b) monitors the behavior of European citizens located in the European Union. To register an account with us (under any registration), you must certify that you are a resident of the United States. To register for some accounts, we even require users to provide evidence of your U.S. address and state of residence. Therefore, General Data Protection Regulation (“GDPR”) does not apply to Tennessee Action 24/7, LLC’s information activities.

This Privacy Policy shall be construed and governed under the laws of the United States and State of Tennessee (without regard to rules governing conflicts of laws provisions). You agree that venue for all actions, arising out of or relating in any way to your use of our Service, shall be in federal or state court of competent jurisdiction located in Nashville, Tennessee, within one (1) year after the claim arises. Each party waives any objections based on forum non conveniens and waives any objection to venue of any action instituted hereunder to the extent that an action is brought in the courts identified above. Each party consents to personal jurisdiction in the courts identified above.

We may update or modify this Privacy Policy at any time, by posting the amended version including the effective date of the updated version. Please review the privacy policy on our website regarding any changes.